Nike Celebrates 25 Years of Its "Just Do It" Campaign

A look at some of Nike’s most memorable ads.

Michael Jordan Retires - Michael Jordan is one athlete who appeared in countless Nike ads. When the NBA legend retired for the second time in 1999, Nike released a tribute commercial featuring Jordan’s life on the court in reverse.(Photo: Courtesy of Nike)
Matt Scott in Nike’s “No Excuses” - As the poster boy for inspiration, UW-Whitewater Wheelchair Basketball Player Matt Scott starred in the “No Excuses” ad.  Scott runs through a long list of why he can’t perform or play sports all while dribbling the ball in his wheelchair.(Photo: Courtesy of Nike)
David Robinson in "Mister Robinson" - Nike’s “Mister Robinson” series featured basketball star David Robinson playing himself in a “Mr. Rogers” style character. Robinson was a teacher in this commercial, and with the help of Charles Barkley, they comically explain how players can be “Fined.”(Photo: Courtesy of Nike)
Nike’s Basketball Freestyle - Starring Vince Carter, Jason Williams, Lamar Odom, Rasheed Wallace and Darius Miles, the “Freestyle” commercial became a sensation as the commercial gave the appearance that the ballers were bouncing the ball and dancing to the beat of the dribble.(Photo: Courtesy of Nike)Kevin Durant’s “Summer Serious” - Nike takes Kevin Durant back home for this hilarious commercial. Durant and “local legend” Anton Barrels go head to head as analysts Jay Bilas and others rehash Durant being overlooked in the 2007 draft by the Trailblazers and picked No. 2 with the Supersonics.(Photo: Courtesy of Nike)

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Matt Scott in Nike’s “No Excuses” - As the poster boy for inspiration, UW-Whitewater Wheelchair Basketball Player Matt Scott starred in the “No Excuses” ad.  Scott runs through a long list of why he can’t perform or play sports all while dribbling the ball in his wheelchair.(Photo: Courtesy of Nike)

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