Nike Celebrates 25 Years of Its "Just Do It" Campaign

A look at some of Nike’s most memorable ads.

LeBron James "Swimming Pools" - Nike helped LeBron James tap into his comedic side with “Swimming Pools.”  The athlete turned funny guy plays a comedic old man, young nerdy kid and a super smooth brother who all challenge if swimming is good for basketball training.(Photo: Courtesy of Nike)
Let Me Play - In honor of the 40-year anniversary of Title IX, a law which prohibited discrimination against women in federally funded sports activities, Nike launched its “Voices” campaign. Olympians Marlen Esparza, Lisa Leslie, Diana Turasi and Joan Benoit-Samuelson shared their personal stories with the help of young girls who also quoted hard-hitting facts and statistics on how sports empower women.(Photo: Courtesy of Nike)
Michael Jordan Retires - Michael Jordan is one athlete who appeared in countless Nike ads. When the NBA legend retired for the second time in 1999, Nike released a tribute commercial featuring Jordan’s life on the court in reverse.(Photo: Courtesy of Nike)
Matt Scott in Nike’s “No Excuses” - As the poster boy for inspiration, UW-Whitewater Wheelchair Basketball Player Matt Scott starred in the “No Excuses” ad.  Scott runs through a long list of why he can’t perform or play sports all while dribbling the ball in his wheelchair.(Photo: Courtesy of Nike)David Robinson in "Mister Robinson" - Nike’s “Mister Robinson” series featured basketball star David Robinson playing himself in a “Mr. Rogers” style character. Robinson was a teacher in this commercial, and with the help of Charles Barkley, they comically explain how players can be “Fined.”(Photo: Courtesy of Nike)

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Let Me Play - In honor of the 40-year anniversary of Title IX, a law which prohibited discrimination against women in federally funded sports activities, Nike launched its “Voices” campaign. Olympians Marlen Esparza, Lisa Leslie, Diana Turasi and Joan Benoit-Samuelson shared their personal stories with the help of young girls who also quoted hard-hitting facts and statistics on how sports empower women.(Photo: Courtesy of Nike)

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