1 / 10

The Fix - The bruising loss the GOP experienced last November is one it hopes to never repeat. On March 18, Republican National Committee released a plan to grow the party and improve its win-loss ratio, particularly among minorities and women. Here's how Republicans plan to bring African-Americans to the party. — Joyce Jones(Photo: Win McNamee/Getty Images)

2 / 10

GOP, We've Got Problems - "There's no one reason we lost," RNC chairman Reince Priebus said at a National Press Club event to unveil his party's new blueprint. "Our message was weak; our ground game was insufficient; we weren't inclusive; we were behind in both data and digital; our primary and debate process needed improvement. So, there's no one solution: There's a long list of them."(Photo: Win McNamee/Getty Images)

3 / 10

Spend Big or Stay Home - Priebus announced the party will soon drop $10 million to support its minority outreach efforts. (Photo: Getty Images/STOCK)

4 / 10

Politics Is Local - Hire African-American communications directors and political directors in key states and communities around the nation. (Photo: Getty Images/STOCK)

Photo By Photo: Getty Images/STOCK

5 / 10

The Urban GOP - Republicans will use big city mayoral races to identify and reach out to potential groups of voters to build an urban base, and expand on that effort in the 2014 governors' races. (Photo: Spencer Platt/Getty Images)

6 / 10

Someone Like You - Since voters like to elect people who not only share their values but look like them, too, the GOP will ramp up efforts to recruit and support Black Republicans running for political office. (Photo: Courtesy of Stefani Carter)

7 / 10

Join the Club - The GOP will engage regularly with African-American organizations like the National Urban League and the NAACP. (Photo: Alberto E. Rodriguez/Getty Images for NAACP Image Awards)

Photo By Photo: Alberto E. Rodriguez/Getty Images for NAACP Image Awards

8 / 10

College Try - Does the Young Republican club have a future on Black college campuses? The RNC hopes so and is planning "an especially strong focus on HBCUs, creating an ongoing dialogue with campus leaders." (Photo: Courtesy of Young Republicans)

9 / 10

Talking Heads - Former RNC chairman Michael Steele is a frequent defender of the GOP faith on cable news programs. But he can't do it alone, so the RNC proposes to develop a national list of Black surrogates to have a high-level presence in African-American media.  (Photo: Chip Somodevilla/Getty Images)

10 / 10

Get Techy With It - As it gears up for the 2013 election cycle, the RNC plans to develop a nationwide database of African-American leaders. It also will significantly ramp up its technological capabilities overall, an area in which the Obama campaign excelled in 2012. (Photo: Getty Images/STOCK)