"Boy, I'm 'bout my business on business," Big Sean spits on a new song that he released last night (Aug. 12) as a promo for the pre-order of his upcoming, Hall Of Fame (set for release Aug. 27). The song, "Control," features Kendrick Lamar and Jay Electronica, and it set the Internet ablaze.

"This one that didn't make the album cuz of the sample BUT IT IS NOT no radio s--t.. Straight rap... I'm talking 7min s--t... Grimey s--t," Sean tweeted.

On the song itself, the G.O.O.D. Music repper laid the opening verse and then TDE's Lamar goes straight for the crown.

It was K. Dot's verse, in particular, that stirred up a response. "I'm Makaveli's offspring" he spit. "I'm the king of New York/King of the coasts/One hand I juggle them both." 

King of New York? Yes, he said that.

"I’m usually homeboys with the same n----s I'm rhymin' with," he continued. "But this is hip hop and them n----s should know what time it is/And that goes for Jermaine Cole, Big K.R.I.T, Wale, Pusha T, Meek Mill, A$AP Rocky, Drake, Big Sean, Jay Electron, Tyler, Mac Miller/I got love for you all, but I'm tryna murder you n----s/Tryna make sure your core fans never heard of you n----s/They don't wanna hear not one more noun or verb from you n----s.”

Roc Nation's Jay ended it with a verse that could've smoothed things out, but it was too late.

"KENDRICK!!!!! Ohhhh Sh---tttttt @RevoltTV," tweeted Diddy, the one who loves to say he runs the city.

"I hear u loud and clear my n---a... @kendricklamar," tweeted one of the name-checked, Pusha T.

There were also responses from Mac Miller and NY's Joey Bada$, among many others.

Big Sean's Hall of Fame is now available for pre-order on iTunes.

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(Photos from left:  John Ricard/Getty Images for BET, Mike Windle/Getty Images)