A smoking Pepsi ad of Beyoncé pushing a cart full of soda in a polka dot blazer, black briefs and cobalt Mary Janes, alongside a can decorated with her flawless face has just hit the Web.
The limited-edition Pepsi cans are a part of the singer's newest deal with the brand, reportedly worth $50 million, and said to include publicity behind her next album, exclusive videos, live concerts, photo shoots and more.
“Pepsi embraces creativity and understands that artists evolve,” says Beyoncé, who forged a relationship with the company back in 2002. Previous Pepsi ads have included Britney Spears, Pink, Jennifer Lopez and David Beckham. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The colossal deal is being described as a "hybrid project with Beyoncé" that will include commercials as well as multi-million dollar funds to support the singer’s chosen artistic projects.
The campaign will kick off with a new commercial, which will air sometime after Beyoncé’s Super Bowl halftime performance on February 3 (also sponsored by Pepsi).
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(Photo: PEPSI)