The hits keep coming with Tyra “Bankable” Banks, and she hopes they’ll continue with her latest business venture. The model-turned-mogul launches a new style and beauty site called typeF. The details are scarce, but reportedly Tyra and Demand Studios created a site geared toward girls who don’t fit into traditional definitions of fashion. In a welcome message on the site, Tyra wrote:

“Beauty is not one size, one shade, one style, one color—YOU are beauty and typeF.com is the beginning of a movement that starts with and for YOU. It’s a destination that continues my mission to expand the definition of beauty. My goal is for typeF to be THE place where you will find your ultimate style confidence created for you, with you and by others like you.”

Check out the site typef.com and let us know what you think.

(Photo: Gregg DeGuire/PictureGroup)