The beauty of Black hairstyles, such as braids, locs, twists, and knots, has been unjustly disregarded by outdated "professional" standards for far too long. These aren't just hairstyles but vibrant expressions of creativity, cultural identity, and personal style. The time has come to dismantle these antiquated barriers and celebrate the splendor of Black hair.

In this spirit, Dove took a proactive step and in 2019 co-founded the CROWN Coalition to celebrate beauty in all its forms. In collaboration with many powerhouse organizations, their mission is clear: to rally behind the CROWN Movement and advocate for the CROWN Act, a law aimed at ending hair bias nationwide. CROWN's about a "Creating a Respectful and Open World for Natural hair"—an objective we can all get behind.

The time has come to retire the discriminatory idea that these hairstyles don't fit 'professional' standards. This narrow perspective can influence an individual's self-image. In fact, a 2023 CROWN Workplace research study conducted on behalf of Dove found that nearly half of Black women under age 34 feel pressure to have a headshot with straight hair. Furthermore, the study also found that about two-thirds of Black women change their hair for job interviews. The texture and style of someone's hair shouldn't dictate their employability or competence. When people feel accepted for being their most authentic selves, they can thrive and perform better in the workplace.

Black hairstyles tell a story, encapsulating self-expression, uniqueness, and cultural pride. Braids, timeless and versatile, trace back millennia, acting as an enduring symbol of identity within African cultures. Today, they take countless forms—box braids, cornrows, micro braids, and more.

Similarly, locs or dreadlocks are steeped in a history that speaks to spiritual, cultural, and political narratives. These neatly coiled strands are a testament to patience and the beauty of natural hair growth. Let's dispel any misconceptions—locs are beautiful, neat, and undeniably professional.

Whether Senegalese, Marley, or Havana, twists exemplify a protective hairstyle and a proclamation of style and grace. Knots, from Bantu to the iconic topknot, distinctly celebrate hair versatility and innovation. These styles transcend fashion statements. They embody rich history, cultural roots, and a professional aesthetic.

With the support of the CROWN Coalition, the push for the CROWN Movement is a crucial stride toward eliminating such discrimination. It's all about recognizing and rejoicing in the beauty and heritage of Black hair and ensuring everyone can wear their hair boldly and fearlessly. The message resonates loud and clear: Black hair, in all its forms—braids, locs, twists, knots—is professional.

The workplace should be where inclusivity and diversity are celebrated, not silenced. Everyone should feel a sense of belonging at work. The idea of professionalism needs to evolve to embrace all forms of cultural expression, including Black hairstyles.

However, it's more than embracing the beauty of Black hair; it's about advancing toward an inclusive and fair society. Together, we can ensure that Black hairstyles are honored for their beauty, cultural significance, and professionalism. Let's all rally behind the CROWN Act, setting the course for a future devoid of hair bias and discrimination. In doing so, we echo an undeniable truth: Black hair is beautiful, Black hair is professional, and Black hair is here to stay. #BlackHairIsProfessional

Join us in the movement to #PassTheCROWN Act and drive change to end race-based hair discrimination today by signing the petition at Dove.com/CROWN.