Kiss cams are big hits with NBA fans across the country. Occasionally, the video feature involves a man surprising his girlfriend with a wedding proposal. But when one fan got a little too excited during the Atlanta Hawks game on Saturday, it caused a kiss cam proposal to go disastrously wrong — not to mention viral — for all the wrong reasons.

When the kiss cam landed on the couple — who appear just past the one-minute mark — they smooched before the man surprisingly dropped down on one knee and asked for his girlfriend's hand in marriage.

The beautiful moment, however, took a turn for the worse when an excited fan slapped the man on the back in an attempt to offer congratulations. The ring fell out of its case, sparking a mad dash to find the hardware. Welp!

As the man frantically searched for the ring, his fiancée looked like she was about to whoop that fan's a** amidst her anger.

Their unlikely dismay led to instant viral notoriety that can be seen below.

The kiss cam proposal went so disastrously wrong that it led some people to believe that the Hawks staged the entire incident.

"Everybody jumped into action too quick for this to be real," one Facebook user said, as reported by the Daily Mail. 

"Very much staged. The Hawks stage things like this during kiss cam all the time," said another Facebook user.

Even if it was staged, this kiss cam moment won't be forgotten by any fans in attendance for the Hawks' game Saturday nor the many more watching this clip at home.

Hey, if the moment was real, this couple will have the story of a lifetime.

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