Snoop Dogg Releases First Shoe Collab With Skechers
Snoop Dogg has his sights set on conquering the footwear industry with a new multi-year partnership with the new Snoop Dogg x Skechers collection.
According to Business Insider, the new collection combines Skechers' innovative comfort with Snoop’s unique design vision in a range of versatile and street-ready sneakers that adapt to any lifestyle.
The first capsules, OG and Remix, just dropped this week. The unisex shoes are slip-ons featuring leather uppers and an imprinted bandana-type design in several colors.
“The excellent team at Skechers took my ideas and my flavor and we created this collection for all walks of life,” said Snoop. “Step yo shoe game up with my style and swag in every pair—with Skechers you'll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you'll look fly either way because these shoes are for everyone.”
Michael Greenberg, president of Skechers, said of the iconic entertainer, “We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” he added, “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”
Two more limited-edition capsules are scheduled to launch in the coming weeks, including a collectors’ capsule featuring Snoop’s iconic NFT character Dr. Bombay—with more exciting designs to follow later this year and beyond.
