#Unboxed Vol. 35: DJ Rosegold Wants To Be The Biggest DJ In The World
DJ Rosegold is a sought-after DJ, creator, and producer who’s bringing good vibes across the world. A native of Mississauga, Ontario, a suburb outside of Toronto and now based in Los Angeles, DJ Rosegold has gone from a local DJ to touring with some of hip-hop and R&B’s biggest acts.
After making her name for herself, in 2021, she released her debut EP Homecoming to SoundCloud accompanied by a special visual on YouTube. Since her rise on the international scene, DJ Rosegold has deejayed for President Barack Obama, Cardi B, Ashanti, Young Thug, Roddy Rich, and many more. Also, Rosegold is set to make history when she becomes one of the first female producers/DJs to executive produce an entire LP.
As the founder of Rosegold Univerisity, she curates cultural experiences including events, activations, music, and seeks to empower Black women to develop their own brands. DJ Rosegold said, “If you don't have a woman on your team, what are you doing?”
For #Unboxed Vol. 35, BET.com spoke to DJ Rosegold about her origin story and when she discovered that music would be her path growing up in a music-centric Caribbean family.
“What a lot of people in the United States don't realize about Canada is that there are a lot of Black people who are first and second-generation Caribbean. We're surrounded by Caribbean people everywhere, and mostly Jamaicans in the Toronto area,” DJ Rosegold explained. “I grew up in a Jamaican household and my dad is a musician.”
“When I was growing up, we went to Jamaica all the time, and I would be in the studio with my dad,” she continued. “I was the first person in the family who ended up kind of following in his footsteps along with my brother Chillaa who's a producer.”
Eventually, DJ Rosegold would find her passion as she learned the art of DJing which happened almost by accident. Amazingly, her entry into the world of DJing came through playing video games.
“I had all these DJ games on my phone like Thunder Run and Flappy Bird. I was using all these DJ programs like DJ Edit. One day I said to myself, “I wonder if I could do this in real life. So I went to the music store and bought a controller and when I bought it, I asked them what the return policy was because I was sure that I wasn't keeping it. Lo and behold, six years that's how I started DJing. Playing these games turned into a profession.”
As she honed her skills, she was nicknamed “Canada’s Most Requested DJ" and eventually, she would find herself on the 1s and 2s for numerous A-list artists and President Barack Obama. DJ Rosegold recalled the movement when she realized she would be DJing for America's first Black president.
“There's an organization in Toronto that brought President Obama to speak at an event downtown and there were like 6000 people there,” DJ Rosegold recalled. They gave free tickets to all these schools and corporations. That was the first time that my grandparents saw me DJ which was a highlight for me.”
Most recently, DJ Rosegold was the opening act on Chloe Bailey’s The In Pieces Tour and said being on the tour helped expand her own vision as an artist.
“The shows with Chole were so energetic. That's one thing I always do anytime I've opened for anybody, or done a tour, the fans of that particular artist are what makes or breaks the experience for you as a performer. Chloe’s fans were so receptive to me, which allowed me the ability to be 100% comfortable on the stage. Chloe’s team was so amazing and they gave me the ability to curate my entire experience. They were like, “This is your stage for 45 minutes to do anything that you want.”
“The first leg of the tour was from April and May, and the second leg was from August to September and we had two weeks' notice before each of them,” she continued. “So it was all hands on deck on this side figuring out my outfits which were custom-made in six days. I had my stage facade built, I got my graphics made, and that was definitely a life-changing experience.”
Always making it happen, DJ Rosegold announced that she will be DJing for rap superstar Saweetie, and in November, she released her newest singing “Passion,’ featuring Savannah Ré and Fana Hues from her forthcoming album. The track is about a relationship that’s on the brink of ending and deciding to make the most of what’s left. Produced by Chilla with a Caribbean flair, DJ Rosegold described the song as having “a sprinkle of toxicity.”
“The song is talking about how when you're with this person, they bring you passion and make you happy. But you realize that it's really just the passion as Savannah says, you’re on this roller coaster,” DJ Rosegold explained. “It's just talking about how it's okay to leave somebody by the wayside and still go pick them up sometimes because if you're not fully in it, I don't need to be fully in it. But we can still do this little toxic roller coaster that we want to do.”
Full of ambition, DJ Rosegold wants to be known as the “Female DJ Khaled.” She came up with the idea after noticing that there were only five female DJs in Toronto and that there is no current female DJ that’s regarded on an international level. She is planning to fill this void.
“I want to be the female DJ Khaled because that doesn't exist. There isn’t a woman right now who's charting on Billboard with hit songs and an album with their own self-produced music, having their own arena tours and opening up for Beyonce on her tour. And, you know, so that's kind of where that idea came from. After I realized that it doesn't exist on their caliber. So let me figure out what I can do to do that.”
DJ Rosegold is not just in search of her own success, but she’s committed to creating a blueprint for other Black women in the music industry to follow and blaze their own trails. According to the Canadian sensation, this is the best time ever for Black women in the music industry.
"I want to be a voice for women and advocate for women who want to enter these spaces to show them that this is possible,” she said. “They're able to do this and can be their own boss, like, Yes, I have a management team who work with me, but at the end of the day, I am making my own rules. I am my own boss and I think that is the best way to do it.”