Rihanna Takes a Stance
Quality undergarments are all the rage, and RiRi's not missing out.
Just before stepping out to the studio in her pink jammies and coifed bed hair, Rihanna was announced as contributing creative director and brand ambassador for Stance, the official sock of the NBA.
The sock and underwear line, launched in 2009, inked a multi-year deal with the Bad Gal. “I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” she said, according to PaperDoll. “This is an exciting new venture.”
Add that to her accessories line, her role as creative director for Puma, and as the first Black woman to become the face of Dior, and your summer closet is complete.
To launch the partnership there are two limited-edition styles, both in a print called "Murder Rih Wrote," available as an over-the-knee and as a crew sock (for both men and women). Each purchase comes in a set of three pairs of socks, each with a slightly unique factor to the print.
With only 1,500 of each set produced, it's more than fashion and function, it's a collector's item.
“Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer,” said Candy Harris, SVP of Stance’s Women’s Division.
The brand also counts Allen Iverson as an ambassador, and Dwyane Wade (who recently announced a deal with underwear maker Naked) as a collaborator.
See the finest in the NBA –– fully suited and booted –– at the 1st Annual Players' Awards, airing Tuesday, July 21 at 8p/7C, on BET. We got you.
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See BET News: Allen Iverson: I Was Just Being Me in the exclusive video below.
(Photo: Stance Socks)
