adidas Originals Celebrates 50 Years of Hip Hop w/ RUN DMC and More
It's one of the most memorable songs in the history of hip-hop, "My Adidas," by RUN DMC was the first single from the group's third album, Raising Hell--released in 1986.
"My Adidas" reached No. 5 on the Hot Black Singles and No. 10 on the Hot Dance Music/Maxi-Singles Sales in 1986, according to Billboard. It was the first rap album ever be certified platinum.
The song also influenced adidas Originals which became intricately woven into the fabric of Hip Hop culture as a brand that embodies authentic creativity and self-expression.
Per a press release, adidas Originals joined the worldwide celebration of Hip Hop's 50th Anniversary, paying tribute to innovators and iconic figures who’ve dreamt up countless interpretations that cemented the brand’s timeless pieces like the Superstar within the culture.
The company was one of the title sponsors for a week-long series of events in New York City last week that included a pop-up hosted in partnership with Run-DMC, a block party series and the historic Hip Hop 50 Live Concert at Yankee Stadium.
The iconic "Three Stripes" were on hand when NYC Mayor Eric Adams proclaimed August 9 as “Run-DMC Day," and they also debuted an ongoing project called SoundLabs.
The program is designed to give students and other up-and-coming producers a platform to develop their musical talents and gain exposure to the music industry. The adidas Sound Labs program debuted on August 10th at adidas’ store on Broadway and will continue into 2024 at inner-city high schools in NYC and beyond.
"Adidas Originals is intricately woven into the fabric of Hip Hop culture," Rupert Campbell, president of Adidas North America, said, per Complex. "As a brand that embodies authentic creativity, we are so proud that we brought the Superstar to Run-DMC and they brought it to the world."
