Lizzo Launches An All-Inclusive Shapewear Brand That Will Have You Feeling Like 100% That Chick!
Lizzo wants to make women feel good, one bodysuit at a time. The performer has launched a brand-new, size-inclusive shapewear line called Yitty.
The new line is described as "a revolutionary shapewear brand" that exudes "self-love, radical inner confidence, and effortless, everyday wear," according to a press release for the brand shared with PEOPLE. Images depict a colorful line of bodysuits, sports bras, tanks and other pieces sized from XS to 6X. "Instead of thinking about size in this linear way, we're thinking about it on a spectrum where everyone is included. Everyone's size is just their size. It's not high, it's not low. It's not big, it's not small. It's just your size," Lizzo said.
"I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I had an epiphany like, 'who can actually do something about this?' I decided to take on the challenge of allowing women to feel unapologetically good about themselves again," the three-time Grammy winner said in a statement.
Yitty, the singer’s first product line, launches on April 12 and is inspired by her childhood nickname.