After announcing her retirement from the WNBA, Candace Parker was appointed the President of adidas Women’s Basketball. Her appointment is effective immediately.

According to a press release obtained by BET.com, the three-time WNBA champion and MVP will continue to partner with the renowned apparel brand to “push the women's game further and leave it in a better place for the next generation of basketball athletes.”

In her new position, Parker will collaborate with the brand to elevate women’s sports and “leverage her deep understanding of the game and the needs of female athletes to define a clear and impactful direction, with a focus on access, increased representation, and breaking down barriers on a global scale.” 

She will also oversee the development of the Women’s Basketball product lines.

In a statement, Parker expressed excitement about her new role and the bright future of women’s basketball.

“Stepping into this new leadership role is a deeply personal next step in my journey with adidas,” Parker said. “From high school to college to playing pro to now, this appointment by adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women's sports. It's not just about products; it's about fostering a movement focused on innovation, representation, and access.”

Eric Wise, Global GM at adidas Basketball, added: “We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”  

Currently, the adidas roster includes WNBA stars Aliyah Boston, Hailey Van Lith, Kahleah Copper, Aaliyah Edwards, Chelsea Gray, Betnijah Laney, Alysha Clark, Nneka Ogwumike, Chiney Ogwumike, Erica Wheeler, and several others.

In her storied career, Parker is hailed as one of the greatest basketball players of all time. She was the No. 1 draft pick by the Los Angeles Sparks in 2008, right after she won NCAA titles in 2007 and 2008 playing for the University of Tennessee Lady Vols.

As a star forward in the WNBA, Parker won the WNBA Rookie of the Year Award (2008), two WNBA Most Valuable Player Awards (2008, 2013), a WNBA All-Star Game MVP Award (2013), and two Olympic gold medals (2008, 2012).

Parker spent 13 seasons with the Sparks, two seasons with the Chicago Sky, and one season with the Las Vegas Aces, becoming the first woman to win a championship with three different teams.