Superlative: Most Iconic (and Creepiest) Solo Performance

Tyler The Creator's "Yonkers" thrusts viewers into the mind of an enigma, a solo performance that transcends traditional hip-hop visuals. The raw authenticity and intense energy set a new standard for solo artistry in the genre.

Superlative: Most Innovative Choreography

Showcasing choreography that pushes the boundaries of hip-hop dance, Missy Elliott's "Work It" is a canvas of innovation. It, along with Missy’s other visual work, stands as a testament to the Virginia legend’s creative prowess and enduring influence.

Superlative: Most Influential Old-School Video

Grandmaster Flash's "The Message" is a visual time capsule, an old-school narrative that laid the foundation for storytelling in hip-hop. Its gritty realism and unfiltered portrayal of urban life remain pivotal in the genre's evolution.

Superlative: Flyest Cinematic Stunner

Conway The Machine's "John Woo Flick" unfolds like a gritty noir film, seamlessly blending hip-hop with cinematic brilliance. This video, a visual narrative masterpiece, elevates the storytelling of Conway and his Griselda brothers.

Superlative: Most Mind-Bending Visuals

This is God-level creativity. The Pharcyde's "Drop" mesmerizes with its avant-garde, mind-bending visuals, where the alternative LA rap crew spit their record in reverse. This whimsical yet surreal presentation marks a departure from the norm in hip-hop visuals – and secures it as one of the best hip-hop videos of all time.

Superlative: A Wild Viewing Experience

Directed by Dave Meyers and the duo, André 3000 and Big Boi, the video explodes with surreal and rapid-fire scenes, vibrant colors, and a sense of controlled chaos. Its futuristic aesthetics match the song's dynamism, creating an unforgettable experience.

Superlative: Most Politically Charged

Public Enemy's "Fight The Power" is an unapologetic anthem, its video a call to action that resonates with political fervor. The powerful imagery and activism encapsulate the essence of hip-hop as a vehicle for social change.

Superlative: Best Song About a City

Icons synonymous with NYC? Jay-Z, of course. Hov’s "Empire State of Mind" rang out from every speaker the second it dropped. It weaves a cinematic journey through the Big Apple, a grandiose portrayal that complements the song's anthemic (and motivational) celebration. 

Superlative: Most Laid-Back Vibes

Snoop Dogg's "Beautiful" emanates laid-back vibes, capturing the essence of California's sun-soaked coolness. Punctuated by Pharrell’s high-note chorus, the video's chill atmosphere and vibrant visuals mirror Snoop's signature West Coast style.

Superlative: Best Use of the Color Pink

Sorry, Cam’Ron. Nicki Minaj's "Super Bass" is a vibrant spectacle, a celebration of pink and energy that embodies the artist's flamboyant persona – the pinkprint herself. Even if you prefer Cam’s iconic pink Range and unforgettable fur, this video's playful aesthetic and infectious energy contribute to its status as a pop culture phenomenon.

Superlative: Most Uplifting Visuals

There’s no way not to dance when watching Pharrell's "Happy.” It radiates pure joy. Point blank. The infectious happiness became a global sensation, emphasizing the power of music to evoke positive emotions.

Superlative: Most Infectious Party Vibes

Who doesn’t want to take a shot while watching LMFAO's "Party Rock Anthem,” a wild dance extravaganza? The energetic visuals encapsulate the essence of the wildest party ever, making it a go-to video for instant celebratory vibes.

Superlative: Most Visually Striking

Kendrick Lamar's "HUMBLE" is a dynamic exploration of contrasts and symbolism. Its powerful imagery adds depth to Kendrick's message, which is ironically braggadocious, establishing it as a visual masterpiece.

Superlative: Best Hip-Hop and Country Blend

Lil Nas X's "Old Town Road" defies genre conventions, blending hip-hop with country influences. Kids and adults adore the video's creative fusion and bold visuals, which played a pivotal role in the song's meteoric rise to success.

Superlative: Most Gripping Narrative

Eminem's "Stan" is a gripping narrative masterpiece, a video that unfolds like a dark, cinematic story. The video's storytelling prowess and emotional impact make it an enduring classic.

Superlative: Most Iconic West Coast Party

No better illustration of a West Coast-style kickback than Snoop Dogg's "Gin and Juice. It’s an essential video in hip-hop's visual heritage, and it undeniably defines the early ‘90s era.

Superlative: Best Use of a Whip

Cars are a symbol of status and swagger in hip-hop visuals. But there‘s no better iconic vehicle than the 2003 pink Range Rover featured in Cam’ron’s "Killa Cam.” The car not only serves as a fly backdrop but also underscores how music videos defined what was culturally significant at any point in time – no matter how big or small.

Superlative: Most Nostalgic Vibes

An enduring anthem for celebrations, Will Smith's "Summertime" captures the essence of carefree summers. The visuals are a nostalgic journey through 88-degree days, sneak-kissing your crush, hitting up the car wash, and just all-around cool vibes. 

Superlative: Most Body-Positive Celebration

Sir Mix-a-Lot’s “Baby Got Back” boldly positions itself as a body-positive anthem, celebrating curves and rejecting conventional beauty standards. Through lively visuals and playful choreography, the video unapologetically embraces diverse body shapes, emphasizing Sir Mix-A-Lot’s appreciation for women with fuller figures while challenging societal norms.

Superlative: Most Empowering Message

The video for Lauryn Hill’ “Doo Wop (That Thing)” is a powerful visual counterpart to its empowering message. The Fugees frontwoman delivers a call for self-respect and individual empowerment, set against a vibrant backdrop of vibrant colors, urban scenes, and a diverse cast. The video emphasizes Hill’s assertion that self-worth transcends societal expectations, urging listeners to embrace their authenticity and reject external pressures.