Relevant is a high-performing skincare line designed to be inclusive and effective for all skin types and tones, using innovative, tech-driven formulations.

Be Rooted creates thoughtfully designed stationery and gifts that celebrate and uplift women of color, encouraging self-expression and representation.

Everyday Ritual offers luxury sleepwear, loungewear, and vacation-ready outfits designed for relaxation, beach days, and poolside moments.

Prints by Story offers custom, hand-crafted press-on nails that bring salon-quality designs to your fingertips at home.

Ourside is an award-winning perfume brand crafted for non-conformers and free thinkers. Using familiar ingredients in unconventional ways, each fragrance tells a unique, layered story.

Vontélle Eyewear, founded in 2019, creates handcrafted, culturally inspired eyewear. Using patterns like mudcloth and kente cloth, the designs honor African, Caribbean, and Latin heritage while offering vibrant, well-fitting frames.

Greentop Gifts offers diverse and inclusive gift wrap, from Christmas and birthdays to everyday celebrations. Their signature Black Santa, Clarence Claus, adds a special touch of holiday cheer to households across the U.S.

Loved01, founded by John Legend, offers inclusive skincare designed for everyone. Focused on quality and affordability, their products provide effective, luxurious self-care for all skin types without breaking the bank.

PUFFCUFF hair clamps are a headache-free alternative to hair ties and scrunchies, designed for curly and textured hair. They provide a secure hold without tension, enhancing natural volume and allowing for versatile, comfortable hairstyles.

SLAYYY Hair, a Black-owned brand, offers pre-stretched, pre-feathered braiding hair for a smooth, shiny finish. Designed for women of color, these premium synthetic braids are made to slay every look.

Blinger is a patented styling tool that adds genuine crystals to your hair with ease. Perfect for weddings, girls' nights, cheer, or just for fun, Blinger uses premium, precision-cut crystals to bring extra sparkle to your style.

HALT! is a compact home fire extinguisher designed to put out small fires quickly and easily. It uses advanced fire foam spray for fast, effective fire suppression, ensuring every home is better prepared for emergencies.

Minolta is a global brand known for its digital and film cameras, camera accessories, printers, and optical instruments. Founded in Osaka, Japan, in 1928, Minolta introduced the first integrated autofocus 35mm SLR camera. The brand represents precision optics, image quality, and innovation.

Vybz offers earbuds, headphones, and speakers designed for clear, immersive sound. Combining comfort, durability, and sleek design, Vybz products enhance your listening experience at home or on the go.

Actually Curious is a card game designed to spark deeper conversations and build connections. With simple prompts and easy rules, it encourages empathy and meaningful dialogue among friends, family, and even yourself.

Sienna Naturals, co-founded by Issa Rae and Hannah Diop, creates hair care products that prioritize scalp health and natural performance. Made with plant-powered ingredients, the brand sets a new standard for clean, effective hair care.

Rebdolls offers bold, trend-focused clothing for sizes 0-32, emphasizing consistent fit across the size range. Known for vibrant styles, Rebdolls is a go-to for mid-size and plus-size fashion.

Shapermint provides comfortable shapewear, bras, and leggings for every body type. Trusted by millions, the brand helps people embrace their shape and wear confidence every day.

Qhemet Biologics offers hair care products made with ancestral ingredients to hydrate and support hair growth, especially for 4C textures. Designed for naturals, these award-winning formulas encourage embracing heritage and celebrating natural beauty.

Nakira’s World is a STEM-based puzzle game that inspires kids to explore science and engineering. Featuring Nakira, a curious Kenyan-American girl, the platform includes puzzles, animations, and curriculum to empower children to see themselves as future scientists and innovators.

Orijin Bees offers baby dolls in a range of skin tones, hair textures, and curl patterns to celebrate diversity. Co-founded by Melissa Orijin and her daughter, Esi, the brand promotes self-love and inclusion for Black and Brown children.

Santa’s Workshop has been creating fabric Santas since 1996. The company also offers nutcrackers, snow globes, angels, and other holiday decorations to bring the spirit of Christmas to your home.

Gymwrap’s patented tri-layer EvapoCOOL technology wicks sweat and keeps your hair and face dry during workouts. Designed for ventilation, it keeps you cool while exercising and is perfect for any season.

BLACK. is a premium coffee brand created by Skyh and KJ Smith. Featuring three signature blends, the collection highlights the rich history of coffee-growing regions, including Cameroon and Jamaica, for a bold and refined coffee experience.

E Marie offers portable, stylish blankets designed for comfort on the go. The Travel Blanket is soft, large, and compact for easy storage, while the oversized Boss Blanket provides even more coverage. Known for luxurious designs, E Marie was featured as one of Oprah’s Favorite Things in 2019 and 2020.

MESS in a Bottle creates t-shirts with meaningful messages, packaged in reusable bottles. Founded in 2016, the brand uses its designs to spark conversations and uplift communities, inspired by events like the Freddie Gray protests in Baltimore.

BeautyStat creates high-performance skincare backed by patented science. Founded by a chemist, their formulas maximize ingredient effectiveness while minimizing side effects, delivering proven results quickly.

The Doux focuses on professional-quality, science-backed hair care. Each product is salon-tested on real hair to ensure results without gimmicks. Their non-toxic, cruelty-free formulas deliver effective care and nostalgic fragrances.

Healthy Roots Dolls creates diverse dolls with various skin tones, facial features, and natural hair textures that can be styled. Designed to teach hair care and inspire self-love, these dolls empower young girls of color to see their beauty and potential.