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10 Recent New York Hip-Hop Music Videos Proving The Big Apple Still Has Something To Say

From Rowdy Rebel to Ice Spice, it doesn’t get more modern-day New York than this.

The celebration of hip-hop’s 50th anniversary is ongoing all throughout 2023. And the tribute wouldn’t be complete without taking some time to recognize the culture’s birthplace.

While many say that the Big Apple doesn’t currently have artists with the staying power of a Nas or Jay-Z, there are still many up-and-coming rappers who are holding down the five boroughs and heavily representing them in their music.

You best believe New York is always going to show out in one way or another. And BET has compiled 10 music videos that have dropped within the past few years – many of which were released in 2023 – to show that hip-hop’s birthplace is in solid hands.

  • Scar Lip: “This Is New York”

    This is New York, f**k I look like tellin' a n***a good morning? / F**k I look like being nice, sweet, charming and warming?” are the first two bars to start off Scar Lip’s “This Is New York.” The video is just as dark and uncompromising as the track it honors. The Bronx rapper caught fire earlier this year with the Big Apple’s latest hip-hop anthem and it’s a great reminder of the city’s trademark grittier side.

  • Rowdy Rebel (feat. Fivio Foreign & Fetty Luciano): “Posture”

    Brooklyn’s drillers recently convened for one of Rowdy Rebel’s latest singles. “Posture” takes viewers out to Flossy and Rutland for a classic street corner collaboration with fellow Brooklyners Fivio Foreign and Fetty Luciano. If there was ever a visual to give you insight into what BK hip-hop looks like now, it’s this one.

  • Lola Brooke (feat. Billy B): “Don’t Play With It”

    Where Brooklyn at? More specifically Bed-Stuy. Lola Brooke and Billy B struck fire last year with “Don’t Play With It.” And the track ended up propelling Brooke to new heights and a XXL Freshman inclusion.

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  • Hurri Haran: "Beyoncé"

    This one is hot off the presses and perfect for that summertime in New York vibe. Hurri Haran’s smooth and melodic voice coasts effortlessly over the track’s groovy beat. The video for the song also provides the perfect accompaniment, courtesy of East New York.

  • Kay Flock: “Is Ya Ready”

    2022’s “Is Ya Ready” is the song and visual that propelled Kay Flock and Bronx drill heavily into the spotlight. Its abrasive and in-your-face nature is a staple in the subgenre’s appeal and fully shines in the track’s video. This one will get you hype.

  • Lil Tjay (feat. Fivio Foreign & Pop Smoke): “Zoo York”

    RIP Pop Smoke. The Canarsie native was not present in the “Zoo York'' visual due to his tragic and untimely death earlier that year (2020). But his spirit is still heavily felt in this ode to the Big Apple. Lil Tjay’s mesmerizing hook and Fivio Foreign’s poignant verse are also great examples of how NYC hip-hop is still in capable hands.

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  • Ice Spice: “in ha mood”

    What else is there to say about this one? It is incredibly catchy and has the perfect drill beat to accompany it. And with the addition of the video, the combination all just works so well.

  • DD Osama: “Who I Am”

    “Who I Am” has the young and up-and-coming DD Osama telling his story. But the video for the track is also an important piece of the puzzle — with it showing the 16-year-old all around New York and flying in a helicopter over the city.

  • Rowdy Rebel (feat. A Boogie Wit Da Hoodie, Jadakiss): “New York”

    Multiple generations of New York hip-hop came together for Rowdy Rebel’s “New York” —which includes appearances from A Boogie and Jadakiss. The video for it provides cut away shots from locations all across the Big Apple, including a majority of its borroughs. If you like New York nostalgia, this is the song and video for you.

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  • Maiya The Don: “Telfy”

    The past two years have proven that New York’s women rappers are as prevalent — or to be real, more prevalent — as their male counterparts. Maiya The Don and her video for “Telfy” are proof of that. The track is an ode to Telfar bags, and by extension, the Queens-born Telfar Clemens who designed them. And the visual has Maiya and her entourage all over the Big Apple, including bodegas, playgrounds and building steps. It’s quintessential New York.

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