Notorious B.I.G. Estate To Relaunch Storied ‘Word Up!’ Magazine
The estate of Notorious B.I.G. is teaming up with Budweiser to honor Hip-Hop 50 by relaunching the iconic Word Up! Magazine for a limited time.
The publication, which was in circulation from 1987 to 2012 and even shouted out in the legendary Brooklyn rapper’s 1994 hit “Juicy,” was designed for teens to understand and enjoy hip-hop’s biggest stars during the period.
The limited-revival issue will “share innumerable stories of grit and resilience exemplified by Biggie himself, as well as his lasting legacy that continues to inspire Hip-Hop artists to this day,” according to a press release obtained by HipHopDX.
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The issue will reportedly open with an excerpt from Biggie’s mother, Voletta Wallace, with additional notes from Word Up!’s founding Editor-in-Chief Gerrie Summers. The mag will also share handwritten lyrics, personal memorabilia, photos, and unearthed stories about the rapper.
Amid the 29th anniversary of Ready to Die, the Biggie-edition is slated for release on September 13. Only 5,000 copies will be available at select locations in New York, Atlanta, Los Angeles, Detroit, Chicago, and Philadelphia.
