Jalen Glaze’s name is more than just that — it's a brand. And in the present world of college football that we live in, the Florida A&M football's defensive back is taking full advantage of what comes with having a popular name, image and likeness. Fittingly, Glaze has partnered with famous donut brand Krispy Kreme through its local franchise in Tallahassee, reaping the wonders of NIL.

When Glaze transferred to Florida A&M from Minnesota in the winter of 2022, he knew it would lead to more opportunities on the gridiron and the classroom at the prestigious institution. However, he always had his eye on the potential opportunity with the Krispy Kreme store, which is only a five-minute drive from campus.

"After I transferred to FAMU, I got in contact with one of the old players that went to my high school that was trying to be an agent," said Glaze. "He got me in contact with one of the owners... we ended up getting a plan together, and we agreed to get my first NIL deal with Krispy Kreme." 

It was a no-brainer deal for Glaze for more reasons than his name alone. Krispy Kreme is one of his go-to donut shops.

"First things first, I actually like Krispy Kreme. I felt like it was the best way to go when it came to marketing."

Glaze's first experience in the NIL space allowed him to get money from promoting something he enjoys. It's been a smooth process for Glaze since the NIL deal began, which has also benefited him on the field. 

Glaze's NIL deal is NOT performance-based, nor are any NIL deals allowed through the NCAA. Yet, Glaze still gets extra motivation from knowing he's representing more than himself and his school on the field now that he has an NIL deal.

"Having an NIL deal attached to my name makes me better, and it brings more attention to me," said Glaze. "It makes me want to play even harder and do better on the field because I know people will be watching me."

Even with all eyes on him, Glaze still spreads the love received with his NIL deal among his teammates. Glaze's NIL deal with Krispy Kreme allowed him to bring donuts for his teammates at every away game in the 2023 season. Actions like that make reaping the rewards of NIL a net positive for Glaze and his teammates.

"It's a great opportunity for everybody because we put in hard work day in and day out," said Glaze. "Having NIL deals now, and having that be a new thing, was definitely something good for the players." 

Glaze's success with Krispy Kreme has led him to another NIL deal with fitness company HOTWORX Tallahassee. It might be early in his tenure at Florida A&M, but Glaze has proven he is not only an asset on the field for the Tallahassee HBCU but also an asset for businesses in the Tallahassee community.