Here's one more log in the fire of negative publicity surrounding Kim Kardashian these days: People for the Ethical Treatment of Animals (known as PETA) has made the divorcing reality star the target of one of their infamous billboards, denouncing her for wearing furs.

The billboard, going up in early December in celebrity-packed West Hollywood, shows a picture of a fur-clad Kardashian opposite an adorable, sad shot of baby foxes. "Kim: These Babies Miss Their Mother," reads the provocative sign. "Is She on Your Back?"

"Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive. We've explained it to her, and she's watched a video exposé that was filmed inside fur farms," says PETA Senior Vice President Lisa Lange of the reality star. "When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless," Lang adds.

While Kim was named PETA's worst-dressed celebrity of 2010, her sister, Khloe Kardashian, is a public supporter of the organization, swearing off the luxury garment and even appearing in one of PETA's famous "I'd Rather Go Naked Than Wear Fur" campaign ads.

"PETA hopes that the prominent billboard will finally be enough to convince Kim ... to divorce herself from fur and say "I do" to a more compassionate wardrobe," they add.

(Photo: PETA)