Did you get the memo? It's National Breast Cancer Awareness Month and everyone is doing their part to go pink! If you follow us on Facebook and Twitter, you'll notice we have our pink ribbon on, too!

While some may opt for wearing a simple pink ribbon, Coco Austin decided to get our attention in a different way — with her boobs.

Garnering close to 300K views on Instagram, Ice T's wifey showed off her 40DD chest while wearing a pink Perfect Sculpt bra. Peep the video below:

What a great cause! She partnered up with the huge Instagram brand to donate a portion of ALL bra purchases to the Breast Cancer Foundation.

If you want to get your hands on the Limited Edition - The Perfect Sculpt™ Bra - Breast Cancer Awareness, it will run you $19.99.

Go ahead, do it for the boobs!