Continuing its effort to improve Black maternal health outcomes, Black-founded beauty brand Carol’s Daughter is extending its Love Delivered initiative by providing additional doula support for families in New Orleans.

In collaboration with birth equity nonprofit Mama Glow Foundation, Carol’s Daughter now offers doula service grants for families in New York City, Miami, Los Angeles, Atlanta, Washington D.C. and New Orleans. Starting today, pregnant and recently postpartum Black mothers and birthing individuals can apply for a grant to be matched with a Mama Glow-trained doula.

“We recognize that access to doula care is a challenge for many,” said Carol’s Daughter Founder Lisa Price in a press release. “Through our partnership with the Mama Glow Foundation, we have already supported families in need, and we are proud to expand the program’s reach to the city of New Orleans.”

Love Delivered, a partnership with the Mama Glow Foundation and its founder Latham Thomas, provides expanded access to doula services and resources for families, birth workers, partners and allies.

Now in its third year, Love Delivered has provided more than 70 doula grants for Black birthing individuals in need, engaged and informed over 300,000 people about Black maternal health through events and education; and reached 4.8 billion people through digital advocacy. It also developed the 65-page Birthing While Black Prep Guide.

According to the World Health Organization, Louisiana faces one of the highest maternal mortality and morbidity rates in the country, surpassing the national average. The Center for Disease Control and Prevention also reports that Black women are three times more likely to die from a pregnancy-related cause than white women.

“The Love Delivered initiative contributes to safe and healthy reproductive care, and this investment will immediately impact women and children throughout our city,” said New Orleans Mayor LaToya Cantrell. “These innovative partnerships are how we will continue to improve the health and well-being of our mothers, infants, and families.”

To join the movement for Black Maternal Health, visit the Love Delivered site for more information. If you or a loved one need a doula, please apply here. Follow @CarolsDaughter and @MamaGlow on Instagram for program announcements and information.