Fenty Beauty

Black-owned beauty brands wouldn’t be the same without RiRi’s touch. Nearly eight years after launching Fenty Beauty, the brand has revolutionized inclusive cosmetics, from its wide range of foundation shades to pigmented lip glosses.

The Lip Bar

For The Lip Bar founder Melissa Butler, an unsuccessful “Shark Tank” pitch turned into a beauty empire. Butler’s lip brand has grown to have plentiful lustrous shades and products for skin and eyes for flawless looks.

Danessa Myricks Beauty

Makeup artist and photographer Danessa Myricks makes “beauty without boundaries” her mission, and much of her products–including glossy skin serum, blurring powders, and illuminating highlighters–enhance the individual glows of all consumers.

Ami Colé

For the natural chic girlie, Ami Colé should be your go-to brand. Ami Colé keeps melanated tones in mind, with clean formula skin tints, dewy lip and cheek multi sticks, and hydrating lip glosses.

Juvia’s Place

Founded by Nigerian beauty mogul Chichi Eburu, Juvia’s Place has been a prominent brand for nearly a decade. You can’t go wrong with any of Juvia’s products. Still, the highly pigmented eyeshadow shades, colorful liquid eyeliners, and fan-favorite blush duo palettes can take any look from daytime-friendly to a night on the town.

WYN Beauty

Want to maintain a fresh beat without breaking a sweat? Go for gold with the Serena Williams-founded WYN Beauty, which carries plush matte lipsticks, long-lasting mascara, and adorable tennis ball-themed beauty blending sponges.

LYS Beauty

The Tisha Thompson-founded LYS Beauty epitomizes upscale glam. It is known for its oil-absorbing setting powders, glittery highlighters, and soft cream blush sticks.

Pat McGrath Labs

Runway and editorial beauty would be nonexistent without the touch of famed makeup artist Pat McGrath. So it was a no-brainer that in 2015, she’d launch Pat McGrath Labs, a world-renowned brand recognized for its shimmering eyeshadow palettes and, more recently, the glass skin mask.

Beauty Bakerie

The Cashmere Nicole-founded brand Beauty Bakerie adds deliciousness to the makeup industry. It enhances all face beat levels with gorgeous ‘lip whips,’ concealer, blotting paper, and more.

BLK/OPL

Desiree Rogers and Cheryl Mayberry McKissack acquired BLK/OPL in 2019. The company keeps it clean with feature-enhancing products, including bright blush sticks, eye-defining liner, and pressed powder for Black women on the go.