Damon Dash's eldest daughter, Ava Dash, is owning the spotlight.

The 23-year-old is the new face of BCBGMAXAZRIA's 2023 holiday collection, as reported by Us Weekly. This venture blends Ava's taste for fashion and the magic of the holiday season.

“My favorite holiday look is the winter white Soft as a Cloud two-piece set,” she told the outlet. “It is fluffy, soft, fits like a glove and the color makes my skin glow. [It’s] perfect for chilling during the holidays or even dressing it up like I did with heeled boots.” 

Ava prepped her mind and body for the brand's campaign photoshoot.

“Taking care of my body helps me get in the zone,” she explained. “This way I can exude confidence on the outside as well as from the inside. I love getting on the treadmill for a 12-3-30 to get a sweat in while also clearing my head.” 

As Ava continues to make a name for herself, she relies on wisdom passed down to her from her dad and fashion designer mom, Rachel Roy.

“[My mom] told me to ‘Learn how to forgive others, not because they deserve forgiveness but because you deserve peace."' 

As for her famous father who co-founded Roc-A-Fella, Damon taught her to “choose a career in something you would do for free so you will always be inspired to work harder and it never feels like work.” 

Damon and Roy exchanged vows in 2005 but called it quits four years later. They are also parents to a 15-year-old daughter, Tallulah.