A giant billboard has gone up outside of the Musée d'Orsay in Paris featuring Rihanna and her baby bump. The global music star and billionaire beauty mogul is glowing in a leather skirt and an armful of Vuitton’s signature leather goods.

Neptunes producer Pharrell Williams is the creative director behind the campaign, and he posed in front of the billboard and shared the pic on Instagram with the caption, "Louis Vuitton Men, Spring-Summer 2024."

According to WWD, Williams will unveil his first collection for Vuitton on June 20–the opening day of the Paris Men's Fashion Week.

The event is expected to be a highlight of the occasion, which will run through June 25.

Frequent Neptunes collaborator Pusha T also posed in front of the billboard.

Insiders say that the showcase will be near the Pont Neuf bridge that starts at the foot of Vuitton’s Paris headquarters.

Williams is the first creative director appointed to the luxury brand since the passing of Virgil Abloh in November 2021.