While the upcoming finale of The Oprah Winfrey Show isn't the Super Bowl, ad buyers are being asked to cough up a comparable sum for the much-anticipated May 25th broadcast.

According to the Hollywood Reporter, the going rate for a 30-second commercial on the show’s final day is currently $1 million. And some advertisers, depending on what part of the show they want their ads to run, will likely pay more.

For a daytime talk show, it’s a “jaw-dropping sum,” which is usually reserved for the farewell episode of a hot primetime TV finale.

According to a list compiled by Horizon Media’s Brad Adgate, using Nielsen Co. and Kantar Media data, advertisers were asked to pay double Oprah’s price for a spot on the Friends’ farewell, which drew a staggering 52.5 million viewers in 2004. Six years earlier, ad buyers shelled out $1.42 million for a spot in Seinfeld’s final episode, which reached an unheard of 76.3 million viewers.  And spots for the Everybody Loves Raymond 2005 farewell fetched $1.22 million, reaching an audience of 32.9 million.

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