Rihanna is still going strong with her album Loud, which was released over a year ago. The latest single from the multi-platinum album, "Man Down" is the fifth, and this time, the successful singer is taking the visual in a new direction.

The Anthony Mandler-directed video, which will premiere tonight on 106 & Park, has a "Very strong underlying message 4 girls like me!," Rihanna tweeted. The video was shot last month in Jamaica and reportedly has a more serious tone than her previous videos. Rihanna's last couple of videos were very seductive, leaving Rihanna open to some criticism.

The reggae-flavored song "Man Down" was co-written by Shontelle, who is also from Barbados.

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