Breast Cancer Awareness: 6 Must-Have Brands to Buy from This Month
October marks Breast Cancer Awareness Month, a global campaign focused on raising awareness and funds for research, early detection, and treatment of breast cancer. According to breastcancer.org, each year, about 30% of all new cancer cases in women are breast cancer, with approximately 310,720 women expected to be diagnosed in 2024. Early detection is key, as 66% of cases are caught at a localized stage. Many of the world’s most recognizable brands show their support through special collections, donating proceeds to help those affected by the disease. This movement gained momentum in 1993 when Evelyn Lauder of Estée Lauder founded the Breast Cancer Research Foundation (BCRF) and popularized the pink ribbon as its symbol.
Here are six brands you can shop from to support breast cancer awareness this month.
Ralph Lauren
For 2024, Ralph Lauren continues its dedication to breast cancer awareness with the Pink Pony Collection, offering a refreshed black and pink palette to appeal to younger consumers. This year's collection, which launched on Sept. 26, includes a collaboration with Bala, alongside a range of stylish apparel. Ralph Lauren will donate 100% of proceeds from key items like the Pink Pony Twill Ball Cap and Pink Pony Cashmere Hoodie, and 25% from other collection pieces, to the Pink Pony Fund and global cancer charities.
Estée Lauder
In honor of Breast Cancer Awareness Month, Estée Lauder released its Pink Ribbon Collection. With each purchase, The Estée Lauder Companies’ Breast Cancer Campaign will contribute to the Breast Cancer Research Foundation. All donation goes towards vital research, education, and medical services aimed at eradicating breast cancer. This initiative runs from September 1, 2024, until June 30, 2025, or while supplies last.
Limited Edition Pink Ribbon - Advanced Night Repair Serum: 20% of the purchase price will be donated.
Bouquet of Strength Lip Collection - Pink Ribbon Makeup Gift Set: 100% of the purchase price will be donated.
AERIN Purse Spray Duo Fragrance Gift Set: 50% from the purchase price will be donated.
Pink Ribbon Pin: 20% of the purchase price will be donated.
Bobbi Brown
The Proud to Be Pink Crushed Oil-Infused Gloss Duo is a pair of non-sticky lip glosses enriched with nutrient-rich botanical oils for cushiony comfort and a radiant shine. Housed in limited-edition, ribbon-inspired packaging, this set includes the Crushed Oil-Infused Gloss in New Romantic and the Crushed Oil-Infused Gloss Shimmer in Kir Sugar. With each purchase, Bobbi Brown Cosmetics will donate the full RRP minus VAT to the Breast Cancer Research Foundation.
- advertisement
Aveda
Aveda's limited-edition hand relief moisturizing crème, featuring a delightful cherry almond aroma, provides intense hydration with andiroba oil and plant-based hydrators. This nourishing cream softens and smooths dry hands while contributing $10 from each purchase to support life-saving research at the Breast Cancer Research Foundation.
Elemis
Elemis is pledging $10 for each rose product sold to Look Good Feel Better, an organization is dedicated to enhancing the appearance, confidence, and self-esteem of those undergoing cancer treatment.
KISS and imPRESS
Since 2021, KISS and imPRESS have collaborated with the Breast Cancer Research Foundation (BCRF) to support innovative breast cancer research. This year, they have curated a special collection of nails and lashes, committing to donate 10% of each purchase from Sept. 1, 2024, to Feb. 28, 2025.
- advertisement
