Today is a sad day for #eggplantfriday enthusiasts everywhere.

A few weeks ago, B.o.B popped up on Instagram in a slighty suggestive picture with the simple caption, "#eggplantfriday" and the Internet went a bit crazy.
However, Instagram is one social media platform that has strict rules regarding potentially offensive photos that may be too violent or sexually explicit. Unfortunately for the participants and spectators of #eggplantfriday shenanigans, that means some photos were getting a wee bit out of hand and the movement has been nixed.

As of right now, TMZ has reached out to site regarding the block and they have yet to respond.
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(Photo: Jessica Alexander/DPA/Landov)