Like any Black woman we know and love, Regina King has dedicated her life to bringing awareness to fights for justice. In her most recent role as Sister Knight in the HBO series Watchmen, she completed that mission on a large and fantastical scale. In real life, she's taking her mission to greater heights with Vaseline.

The Vaseline brand continues to be a staple in the community and has made it a priority to bring attention to the healthcare system's ongoing disparities. In their partnership with King, the two have come together, to use their voice, across media platforms to bring awareness to the unequal access to quality medical care.

"This year has been heartbreaking for so many reasons. We've witnessed, once again, the social injustice Black people face. And on top of that, COVID-19 has disproportionately impacted Black and Latinx communities," Regina shared in an announcement video recently posted on her Instagram. 

Drawing on the connection between limited healthcare access and the systemic racism deeply rooted in the United States, the 49-year-old mother of one continued, "We need change now. Black and Brown people are entitled to care, but this demands action. I want to do my part by raising awareness and bringing help to those most in need." 

Regina recently announced her spokeswoman partnership with Vaseline. “I am proud to stand with @VaselineBrand to raise awareness and help our communities get the care we deserve,” she captioned in the announcement video.

For generations, Vaseline has been one of the trusted beauty products to heal and protect Black women's skin. Now, the brand has positioned itself to heal the wounds of our community by donating over $1 million to Direct Relief's COVID-19 Fund for Community Health. This partnership has helped nonprofit clinics offer quality care, and testing for Black and Latinx communities hit hardest by the pandemic.

Since 2015, Vaseline's partnership with Direct Relief has helped over 30 million people get access to the care they deserve via nonprofit health centers, and clinics.

In March, Vaseline donated protective products to Direct Relief's partner network of 5,000 community health centers and charitable clinic sites around the U.S.

Vaseline also supports organizations fighting racial injustice and has donated $100,000 to Know Your Rights Camp. Know Your Rights Camp is a free campaign funded by Colin Kaepernick to raise awareness on higher education, self-empowerment, and instructions on how to appropriately interact with law enforcement in various scenarios. "We can help each other heal. Vaseline and Direct Relief together are doing just that," Regina affirmed.

If you would like to learn more about Vaseline and how they are helping facilities provide affordable, comprehensive, and culturally competent health services to Black and Latinx communities or to find a community clinic near you, head over to vaseline.com.