Relationships are hard enough, but when you mix business with pleasure, sometimes things can get a little…rocky. 

In the case of Rihanna and her man, A$AP Rocky, things have never been better. Already parents to two young boys, the couple is now blending more than their DNA; they are partnering in business as well. Rocky is now featured in a new promo ad campaign for Fenty Beauty marketing the new Fenty Skin Luxe Balm, a unisex lip balm for anyone who wants to keep their lips smooth and subtle. It’s the latest addition to Rihanna’s incredibly successful Fenty Skin and Fenty Beauty lines. 

The promo was posted on Instagram on Thursday (Jan. 4) and showcases A$AP Rocky wearing different looks holding the product while spitting a few bars over his hit song, “RIOT” (Rowdy Pipe’n).

“Flossy, glossy/ Nah b**ch this ain’t lip gloss/ Lux balm up in my palm/ New collab wit my baby mom,” he says.

The unisex lip balm is described by the brand as a “juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter [that] brings dry lips back to life with instant hydration.”

It’s a no-brainer that Rihanna would select her partner in life for the ad. In the promo, Rocky shows off the gleam of his grills and the smoothness of his lips.  

“It’s slim, slick n easily slips into your pocket, so you can keep it on you wherever you go,” further describes the product online.

The lip balm retails for $16 (USD) and is available now at Sephora, Sephora Canada, Sephora at Kohls and on the Fenty Skin website.