Hip Hop legend Busta Rhymes has always been known for his eclectic style. He remains one of the culture's most unique artists whether it's with his raspy, recognizable voice, or his style of dress.

Just recently, the rapper was seen showing off his flair for the dramatic with a massive new Cuban link chain.

Busta commissioned New York City jewelry designer Danny at TraxNYC to create the 54mm Cuban chain fully iced with over 10,000 diamonds. Oh, and he added a matching bracelet as well.

"We have just formed an alliance, my friend," Busta is seen saying on the video as he admires the jewels.

Trying on the matching set, he commented, “The craftsmanship on this sh*t is beautiful man.”

TraxNYC has become the go-to standard for rappers looking for bling. According to Supercar Blondie, their clientele includes Cardi B and Kodak Black to name a few.

“We’re transforming the industry, and these are the young people who will be taking it over,” said the owner, Maksud Agadjani, 36, in an interview with The New York Times.

“People may want to watch the old diamond district in movies and on TV, but the truth is people don’t want to go to the diamond district anymore,” Mr. Agadjani said. “So the old ways have to get ripped up.”

According to the article, Agadjani has been in the Diamond District for 18 years, and his shop does more than $30 million in annual sales.

His social media presence including millions of views on TikTok brings in business from around the world.