In 2020, Jotaka Eaddy launched Win With Black Women after witnessing the intense scrutiny and attacks Black women faced as potential vice presidential candidates during President Joe Biden’s campaign trail. During a recent interview with CBS Mornings' Jericka Duncan, Eaddy said she was inspired by her childhood determination to defend those mistreated and created the now-viral organization to support Black women leaders.

“Every last one of those women were receiving racist, sexist attacks,” She said. “No one was challenging their policies, their agendas. It was, ‘she was too ambitious.’” With the encouragement of her mentor Minyon Moore, Eaddy began organizing virtual meetings to unify and mobilize support for Black women in leadership.

The impact of "Win With Black Women" took on new significance this July when Biden officially endorsed Vice President Kamala Harris as the new presidential nominee after he dropped out of the race against Donald Trump. The routine call quickly went viral, drawing nearly 90,000 participants. The call lasted until 1 a.m. and became a moment of shared support and collective action, with around 20,000 women still online. “It felt like a hug that you just did not want to let go,” Eaddy told Duncan. 

Since then, the network has helped raise over $2.6 million for Harris's campaign and inspired countless virtual gatherings and live streams, including “Unite for America,” led by Oprah Winfrey. Harris acknowledged Eaddy’s work at the event and said, “She started it; Jotaka started it.”

For Eaddy, the movement’s success is a testament to the power of unity and purpose among Black women. “What we are seeing is a level of energy united around our collective, our collective absolute need to ensure that this country is a place where we can all thrive and live and be free,” Eaddy expressed, signaling a new era of support for Black women in politics.