STREAM EXCLUSIVE ORIGINALS

The O'Jays Sue Crown Royal Over Big K.R.I.T. Commercial

R&B group says they did not co-sign the new Dr. J commercial.

The O'Jays have a $1 million bone to pick with the makers of Crown Royal for unauthorized use of their 1973 hit "For the Love of Money."

Founding members Eddie Levert, Sr. and Walter Williams, Sr. filed a lawsuit, claiming the company's new commercial featuring NBA legend Dr. J is "humiliating" and "demeaning."

Big K.R.I.T.'s "Reign On" is the song actually used in the commercial that shows Dr. J raising a glass to older footage of him balling. The 9th Wonder-produced track samples "For the Love of Money."

Levert and Williams accuse Crown Royal of reducing them to "background singers" for not using the original version, which has been featured in various TV spots, including Donald Trump's long-running reality competitions The Apprentice and The Celebrity Apprentice.

9th explained that song was inspired by Dr. J, "of course," in a behind-the-scenes interview. He said the sample was chosen because "it definitely fits the time," giving the current track that '70s groove.

"It's definitely got a groove to it," Krit said of the song. Lyrically, he said his intention was "to drop jewels about being successful, about being about your family and kind of striving forward through things that may try and tear you down."

Despite the theme and Crown Royal's past attempts to woo urban radio listeners (the brand has teamed up with Big Boi and Jermaine Dupri in the past), Levert and Williams are not impressed. They are seeking a seven figure payout and turned their ire on K.R.I.T., too, calling his rhyme "childish" and calling him a "poseur with limited ability to carry a tune."

 

Get ready for the BET Experience, featuring BeyoncéSnoop DoggR. KellyErykah BaduKendrick Lamar and many more. Go here for more details and info on how to buy tickets.

BET.com is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

Click here to subscribe to our newsletter.         

(Photo: Chris Connor / WENN)

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.