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Chief Keef’s ‘Finally Rich (Complete Edition)’ Is Here On The 10th Anniversary Of The influential Album

We also look back on the new generation of rappers and the cultural shift in hip-hop the album inspired.

On December 19, 2012, Chief Keef released his debut album Finally Rich, which capped off a year in which Chicago drill music made a huge imprint on hip-hop as a whole.

In honor of the decade anniversary of the release, the Chicago rapper dropped Finally Rich (Complete Edition), which adds seven unreleased tracks from the original 2012 vault and an unheard verse from Wiz Khalifa on “Rider”.

Check it out here.

Since being released ten years ago, Finally Rich has achieved platinum status as an album but also has seen its singles do numbers including “I Don’t Like” (1x platinum), “Hate Bein’ Sober” (2x platinum), and “Love Sosa” (4x platinum). The commemorative release also comes before Keef’s Almighty So 2 project, which is slated for early 2023, according to a press release.

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Outside of its commercial success, Finally Rich also inspired a whole new generation of artists who were on the come-up at the time with Playboi Carti, Lil Uzi Vert, Key Glock and the late Juice WRLD, all citing Keef’s in-your-face, young wave energy that permeated for years to come.

From his disconnected flows to the melodic auto-tune throughout the album, Sosa branded a new type of artistry during a time when the internet began playing a bigger and bigger role in viral content. Young Chop’s drill production also set a precedent for other major cities, most notably New York, to establish their own version of the hip-hop subgenre, with artists like Fivio Foreign, Kay Flock and the late Pop Smoke employing drill in taking over the Big Apple rap landscape.

Back in 2012, there was a clear line between what many considered “internet rappers” and regular rappers, many of whom began their careers during the 1990s and early ‘00s and were still in their prime. This line, which almost doesn’t exist anymore due to social media, was big at the time – perhaps most exemplified by Keef’s “I Don’t Like”, the video for which was shot entirely within his grandmother’s house due to the rapper’s then-house arrest requirements. The song and visual went viral immediately, and in some ways, became the anthem of the year in hip-hop.

Chief Keef also had a lasting impact on his native Chicago itself. In regards to “I Don’t Like,” and much of Finally Rich as an album, it presented a nihilistic and extremely violent tone that caused many in the Windy City to raise concern over whether the rapper was perpetuating an already climbing rate of violence in the most vulnerable of neighborhoods. The song’s shallow disconnect and wide disdain for authority also made it relatable to many young hip-hop consumers at the time and inspired artists to break off of traditional norms of rapping.

Among the millions of hip-hop fans who engaged in listening to Chicago drill were given a first-row seat into the horrific gang violence that still grapples the city to this day. While some claimed the music caused some of the violence, others believed the music was just a reflection of the reality they lived daily.

Chief Keef’s ascension 10 years ago brought attention to other Chicago artists, such as Lil Durk, Fredo Santana, Katie Got Bandz, Lil Reese. It also gave rise stylistically to other aggressive rappers like Tekashi 6ix9ine and Lil Pump, who couldn’t have existed without the mix of the drill movement’s unapologetic nihilism with the catchy hooks they used to stay stuck in the heads of listeners.

Many publications at the time also took note of what Chief Keef was doing. Rolling Stone said Finally Rich shook the foundation of hip-hop while Pitchfork asserted that the music was “D.I.Y. rap ethos on the generation of hip-hop artists that has followed."

It remains to be seen how influential Finally Rich remains over the next decade, but if the artists in their prime now influence a future generation of rappers, it’s safe to say the album will always have a tangential impact.

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