Kylie Jenner is breaking ground in the world of lip kits once again. The beauty mogul is launching a new velvet collection that has a whole new formula to go along with it, which she describes as "creamy, smooth, pigmented, and non-drying." That's like liquid gold in cosmetics!

The Velvet Lip Kits are set to drop March 16 at 3 p.m. PST on Kyliecosmetics.com, so get those clickers ready because they're expected to sell out like, well, everything else she peddles.
The collection comes in neutral shades: Charm, Harmony, Dazzle, and Rosie. Check out the swatches below.