As the NBA’s leading scorer this season, Kevin Durant has no shortage of strength and athletic prowess. Now the Oklahoma City Thunder forward is using that power to make the world a kinder place.

Durant has partnered with KIND Healthy Snacks for the “Strong & Kind” campaign, which aims to change the common perception of the word strength to include standing up for others in need.

"As a pro athlete, I know it can be easy to focus on trash talk and negativity,” the five-time NBA All-Star says. "Kindness can sometimes be mistaken for weakness, but I want to change that perception. The reality is that it takes a lot of strength to be kind."
Durant is rallying one million people to sign the “Strong & Kind” pledge to support a $1 million donation from KIND to the Kevin Durant Charity Foundation, which will be used to create programming for at-risk youth.
The partnership is the latest good deed from the pro baller. As one of BET.com’s top celebrity givers of 2013, he donated $1 million to the American Red Cross after a severe tornado ripped through an Oklahoma City suburb last May.
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(Photo: Erika Goldring/Getty Images for GQ)