Today, Barbie is introducing the world to the newest addition to its Inspiring Women Series: Ida B. Wells. Below, see the doll that honors the late journalist, suffragist, and activist who challenged the status quo and co-founded the National Association of Colored Women’s Clubs in 1896 and the NAACP in 1909 to collectively fight for freedom, justice, and equal opportunity.

Pleased with the outcome of the doll, Well’s great-granddaughter, Michelle Duster, shared the following statement via press release: “I am honored that Barbie has chosen to celebrate my great-grandmother, Ida B. Wells, as part of its Inspiring Women Series.”

The author and historian added, “My great-grandmother was a trailblazer, who courageously followed her convictions and challenged the status quo by fighting for civil rights and women’s suffrage. This is an incredible opportunity to shine a light on her truth and enduring legacy to empower a new generation to speak up for what they believe in.”

To celebrate Wells’ legacy and further Barbie’s commitment to close the Dream Gap, Barbie is proudly partnering with Girls Write Now— a non-profit organization that mentors the next generation of groundbreaking writers.

Wells joins Dr. Maya Angelou, Katherine Johnson, Rosa Parks, and other historical figures, who were also honored in the series.

The Ida B. Wells doll ($29.99) is currently available nationwide at Amazon, Walmart, and Target. Using Amazon Smiles, shoppers can donate a percentage of the proceeds from their purchases to Girls Write Now.