Retired NBA star Shaquille O'Neal is launching a line of signature shades called Dunkman Eyewear. He's partnered up with the Forever K Michael Collection to produce the line and make them available in stores nationwide.

“We’re happy to be working with Shaquille O’Neal because he’s truly a dynamic athlete and an electrifying personality,” says K Michael, founder and chief designer of Forever K Michael. “Knowing that Shaq sees our creative vision and has faith in the Forever K Michael brand is humbling—especially since he’s already been so successful in business.”

This isn't Shaq's first foray into the retail market, as he's been selling his apparel and shoes in major stores such as Walmart, Target, and JCPenney for years.

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(Photo: AP Photo/John Raoux, File)