This weekend, you couldn’t scroll on social media without seeing viral TikToker Britt Barbie’s viral video “Period Agh, Period Ugh” and it sparked a lot of conversation.

First off, who is Ms. Barbie?

Barbie grew an audience with her TikTok account amassing over 400k followers for her cringeworthy content. One of her viral videos includes how the content creator didn’t realize her hair could grow from her scalp, which she released back in February 2022.

Now girl.

Speed up to September, and the young creator has started a new trend called “Period Ahh, Period Ugh,” where she obnoxiously repeats the phrase over Drake and Future’s “I’m The Plug” record from their collaborative project What A Time To Be Alive.

Many people have participated in the challenge, including Yung Baby Tate, who delivered a verse.

Black Twitter has banded together to silence the trend and encourage others not to share the content.

Twitter user Imani Barbarin also chimed in the conversation, pleading for folks not to participate in conversations discussing whether Barbie has a disability or not.

To that end, please, stop...period.