In what is being described as “blackfishing,” we’re seeing white women painting their skin darker with makeup and concealer to make themselves look darker.

On Tuesday (November 6), a Twitter user named Dee, whose handle is @yeahboutella, shared a direct message she received about Emma (@eemmahallberg), a popular IG user. In the message, the person claims Emma isn’t a black person or person of color even though she clearly shows herself as a model with melanin.

While this case may not be as offensive as other cases of blackface, it’s still potentially taking money out of the pockets of actual Instagram models of color. The white woman whistle blower also claims that Emma is a white Swedish woman.

Twitter user @fratis_first posted a DM screenshot from a conversation they had with Emma during which the IG influencer admits she's white, but claims she never "posed as a colored person." She also says she had a "natural," which is the reason for her skin tone.

I don’t know what’s more offensive: her actually making her skin darker to profit off of it or trying to make us believe she had no shady intentions behind anything.

None of the users exposed have explcitly called themselves black or the like, but we know what's going on here. Y'all need to make your coins off your own look, not trying to be someone you're not.