Meghan Markle Officially Launches 'As Ever' Products — Here’s What You Need to Know
Meghan Markle has officially stepped into her soft life CEO era. The Duchess of Sussex just launched her much-anticipated lifestyle brand, As Ever, and yes—she’s bringing homemade luxury to your kitchen, one curated drop at a time.
From Montecito With Love
After months of speculation and a few jam-filled sneak peeks, Meghan went live with the As Ever collection on Wednesday. In a heartfelt Instagram post, she wrote:
“We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you.”
She also noted that each seasonal drop will feature limited quantities, which is code for: if you see it, grab it before it’s gone.
This isn’t just another celebrity brand slapped together for quick press. Meghan’s debut product lineup feels thoughtful, nostalgic, and rooted in the kind of warmth we all deserve more of in our homes.
So What’s in the First Drop?
The As Ever Spring 2025 collection is a cozy, kitchen-friendly dream. Here’s what you can shop right now:
- 🍓 Raspberry Jam Spread – A nod to her original test batch of preserves sent out to close friends last year.
- 🌼 Flower Sprinkles – Edible blooms to make your cakes and bakes cute and classy.
- 🥞 Crepe Mix – Because brunch at home should always feel like a celebration.
- 🍪 Shortbread Cookie Mix – Buttery, crumbly goodness that says, “I baked this with love.”
- 🍵 Herbal Teas – Choose from Lemon Ginger, Hibiscus, or Peppermint blends for your wind-down ritual.
- 🍯 Limited Edition Wildflower Honey (with Honeycomb) – It’s giving farmer’s market luxury.
Everything is packaged in muted, romantic hues with old-school apothecary charm—basically, the vibe is “if Nancy Meyers directed a movie about a Black biracial duchess living her best life in California.”
Family, Food, and Softness
To celebrate the launch, Meghan dropped a wholesome behind-the-scenes video featuring her mother, Doria Ragland, and a new dessert called “Chantilly Lili”—named after her daughter, Princess Lilibet. Created in collaboration with NYT Cooking, it’s a whipped cream and sponge cake dish that’s just as soft and sweet as its namesake.
The moment wasn’t just a cute promo—it was a subtle reminder of how much Black women value legacy, food, and the magic that happens when you invite your mama into your dreams.
From American Riviera Orchard to As Ever
If American Riviera Orchard rings a bell, you’re not wrong. That was the original name teased last year when Meghan sent custom jam jars to friends like Mindy Kaling and Tracee Ellis Ross. Now rebranded as As Ever, the name is pulled from Meghan’s personal sign-off and reflects the brand’s commitment to everyday elegance and intentional living.
Why It Matters
Meghan launching a lifestyle brand isn’t just about aesthetics—it’s about reclaiming space. In a world that’s often tried to define her, this is her defining herself. As Ever is a love letter to the softer things in life: rest, nourishment, family, and a touch of luxury that doesn’t require permission.
For Black women navigating the chaos of daily life, watching Meghan live in softness and build something from her own kitchen? That’s the inspiration we didn’t know we needed.
