Awareness and sensitivity toward domestic violence has never been higher after the Ray Rice situation.

Well, apparently not for the Cleveland Cavaliers. The organization is feeling the backlash for a seemingly insensitive video they played during Game 2 of their playoff series with the Chicago Bulls at Cleveland's Quicken Loans Arena.

In a clip of the video posted on TMZ Sports, a couple, dancing to "Time of My Life," the hit record made famous by the 1987 movie Dirty Dancing. The boyfriend is a Cavs' fan, but didn't know his girlfriend's a Bulls' fan. Reenacting Dirty Dancing's famous scene where the man lifts up his dance partner, the boyfriend sees his girlfriend with a Bulls' T-shirt, and instead of lifting her up and twirling her in the air, he slams her to the ground.

"Bulls' fan? I didn't know you're a Bulls' fan...I can't believe she's a Bulls' fan," the male actor in the skit says. A narrator's voice then adds: "When it's playoff basketball time, you have to be all in...don't make the same mistake she made."

It's shocking that nobody within the Cavs' organization thought this was a bad idea. No one from the the Cavs orgainzation or the NBA has responded to the criticism of the video.

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(Photo: Jason Miller/Getty Images)