RIMON has significantly impacted indie R&B with her soulful lyrics, surreal music production, and compelling visual style. Named a Spotify RADAR artist in 2021, a YouTube Foundry artist in 2022, and one of Forbes' 30 Under 30 in 2023, RIMON has performed at major festivals like Lollapalooza, toured extensively across the U.S., EU, and Asia, and supported Giveon on tour. She has also starred in two COLORS sessions and featured in high-profile campaigns for Mercedes-Benz and Nike. Seeking refuge from Eritrea when RIMON was young, her family moved to the Netherlands, where she felt like an outsider. 

"There weren't that many Black people out there at all. I think I can literally count them in the entire village," she recalls that sense of not belonging is what led her to seek out a community in Amsterdam.“ When I was 15 or 14, I would sneak out and go to the big city, which was Amsterdam. It was like 30 minutes out.” 

Her artistic journey took a significant turn when she dropped out of school at 17 and visited Ethiopia, her father's homeland. This trip was transformative, aligning RIMON’s life and connecting her with like-minded people, including producers and management. The moment gave her the confidence to pursue music. 

RIMON's music is deeply influenced by her experiences and the people she has met. Her debut single "Grace" in 2018 put her on the map, and since then, she has released three EPs showcasing her ever-evolving sound, including BBYGIRL Focu$, I Shine, U Shine, and Digital Tears. 

Deep project cuts from “The Morning” and “Dust” to one-off singles like “Build Me A House” built a serious global following for RIMON. Another part of her success is her association with ALLE$ Lifestyle collective, which could be considered Amsterdam’s take on A$AP Mob or early Odd Future through its collection of artists, songwriters, producers, videographers, photographers, stylists, DJs, and even business developers. 

RIMON acknowledges the importance of social media in connecting with her fans and reaching new audiences. Platforms like COLORS have played a significant role in her rise, allowing her to gain followers and showcase her talent. 

"COLORS was a platform that allowed you to reach so many new people,” said RIMON. “The first Colors I did, I don't even know how many followers I had at the time, but it just grew exponentially just because of that one performance," she says.

However, she also notes the challenges of balancing creating music and producing content for social media to 400,000 followers across Instagram, Spotify, YouTube, and TikTok. RIMON’s social media prowess has built a vibrant and diverse audience, turning followers into a close-knit community. She did mention that the balancing act can become creatively tiresome.

"Sometimes you almost don't feel like an artist anymore. You're so focused trying to produce content all the time," she admits. 

Beyond her official channels, she created a "finsta" (private Instagram) for more intimate fan interactions, offering behind-the-scenes glimpses and personal stories. By actively engaging and commenting across platforms, RIMON fosters genuine connections, making her fans feel truly valued and connected.

Don’t confuse RIMON as a musician with a respectable social media following but a self-proclaimed visual artist. Her interest in photography from a young age influenced her approach to creating music videos and visuals. "I am a very visual person,” said RIMON. “When I grew up, one of the main things that I wanted to pursue was photography. So it's something that I've always gravitated towards.” This visual sensibility is evident in her music videos, often described as cinematic and painting-like. That doesn’t even count a fashion sense that’s allowed her to be a showstopper at Paris, Milan, and London Fashion Week. 

Working with stateside artists such as Denzel Curry and EARTHGANG has also been pivotal for RIMON. "I've known Denzel for a decade now,” she said. “We started off as friends, and when I started making music, his friends and management were telling him, 'Yo, RIMON makes music.' He got a little upset, like, 'Why didn't you tell me?'" These collaborations have helped her reach new audiences and explore different musical styles.

This year, her collaboration with juggernaut EDM duo Justice on the track "Afterimage" from their Hyperdrama album was a surprising yet significant milestone. "Their manager reached out to us because he was following me for a while, and they had a very specific vision in terms of what they wanted vocally tone-wise," she explained. 

Regarding solo work, RIMON has dropped several tracks in 2024, such as “Flowers” and “City’s Burning” most recently. They’ll set the tone for her upcoming album, Children of the Night, which she describes as unfiltered and raw. This album aims to showcase her growth as an artist and push the boundaries of her sound.

“The beauty I think of music is that you can truly just become a fictional character or can do something that you might never do in real life like a movie where you can express it in a way that is very extreme,” explained RIMON. “I think that's a big theme also in the album where stuff doesn't always have to be morally accepted, and maybe you're going to get crazy looks, but that's okay, as long as you've been authentic to you and expressed your feelings the way they really felt.”

RIMON’s goals extend beyond music. She hopes to start a restaurant with her mother, a dream rooted in giving back to her family. "I feel obligated for her to live a life that feels fulfilled, not only having children but also doing something that she really adores," she says. She also envisions organizing a festival or music program in Ethiopia to give back to her community. 

Transforming from a refugee and outsider to an internationally acclaimed artist is a testament to resilience, creativity, and the relentless pursuit of dreams. Her music, visuals, and ambitions are deeply dedicated to authenticity and artistic expression. However, she understands that she still has a long way to go.

“I feel like in the past years I’ve learned so much about music, the industry and myself,” said RIMON. “I was quite young when I started this and now I’m more grown and understanding of all the aspects. I think with all that knowledge that I’ve been able to collect over the years, it almost feels like I am doing this all over again. It just feels like a fresh start.”