CLAIM: #1 TV Growth Net Among Young Adults 18-34

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-12/27/15) vs. Year Ago (09/29/14-12/28/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Broadcast & All Cable (Ad-Supported & Premium Pay Cable). Broadcast Data is Program Based. | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-34 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-34 Impressions (000).

CLAIM: Top 10 Ad-Supported Cable Net among Young Adults 18-34

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #8 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000).

CLAIM: Thank you for making BET #1 On Cable with Black Viewers

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day |Measurement Period: CY15 (12/29/14-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | All Ranked on Blk P18-49, Blk Hhlds, Blk P2+, Blk P2-11, Blk P12-17, Blk P12-24, Blk P12-34, Blk P18-34, Blk P25-54, Blk P18+ Impressions (000).

CLAIM: Thank you for making Being Mary Jane A Top 5 Cable Drama Among All Adults 18-49

(Being Mary Jane)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-Date (09/28/15-12/27/15) | Primetime Mon-Sun 8pm-11pm | Type Code = General Drama |Programs are defined by Trackage | Excludes Repeats, Series-Reality Dramas, and T/Cs with less than 2 airings | Being Mary Jane S3 ranked #4 Cable Drama among Adults 18-49 | All Ranked on P18-49 Impressions (000).

CLAIM: Because of you, the Criminals At Work premiere outperformed popular Crime Docu-Series premieres on Cable this Season Beats Oxygen’s Snapped: Killer Couples, ID’s Fatal Vows, TV One’s Fatal Attraction

(Criminals At Work)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-Date (09/28/15-01/06/16) | Primetime Mon-Sun 8pm-11pm | Includes Premieres Only | Criminals At Work Eps1 Premiere (300K P18-49) higher than the following: OXY’s Snapped: Killer Couples Eps1 on 10/11/15 (+614% | 42K), ID’s Fatal Vows Eps1 on 10/10/15 (+6% | 283K), TV1’s Fatal Attraction Eps1 on 11/02/15 (+233% | 90K) | All Ranked on P18-49 Impressions (000).

CLAIM: Thank you for making Celebration of Gospel TVs #1 Gospel/Religious Special for the past 13 years… 

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY02-CY15 by Year based on NHI Calendar (12/31/02-12/27/15) | Mon-Sun 6am-6am | Ranked on Telecast by Respective Year | Type Code = Devotional Plus “Gospel” Titled Programs, Celebration of Gospel (BET), and Stellar Awards (Various Networks) | Broadcast & All Cable (Ad-Supported & Premium Pay Cable) | All Ranked on P18-49 Impressions (000).

CLAIM: Thank you for making Zoe Ever After the #1 Sitcom Debut on Cable This Season among Women 18-49

(Zoe Ever After)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-Date (09/28/15-01/25/16) | Primetime Mon-Su 8pm-11pm | Type Code = Situation Comedy | Include 2015-16 Cable Sitcom Debuts Only (Defined as Cable Sitcom S1 Eps1 pulled by Include Premieres Only) | All Ranked on W18-49 Impressions (000).

CLAIM: This Season, Zoe is the #1 primetime cable sitcom among W18-49 and #1 “new” primetime cable sitcom among P18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-Date (09/28/15-01/25/16) | Primetime Mon-Su 8pm-11pm | Type Code = Situation Comedy | Exclude Repeats | “New” Defined as First Season for Sitcom | All Ranked on Impressions (000).

CLAIM: Thank you for making BET Awards the #1 Award Show on Cable in 2015

(BET Awards 2015)

Source: BETN Research & Audience Analytics via The Nielsen Company | Live + Same Day Data | Measurement Period: CY15 (12/29/14-12/27/15) | Primetime Mon-Sun 8pm-11pm | All Cable Telecasts with Type Code = Award Ceremony plus BET, CMT, ESPN, MTV, NICK Awards | Excludes Repeats & Pre-Shows | All Ranked on Hhlds, P2+, P18-49, & W18-49 Impressions (000).

CLAIM: Thank you for making Real Husbands of Hollywood and The Game the Top 2 sitcoms on TV with Black Viewers 18-34

(Real Husbands & The Game)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: CY15 (12/29/14-12/27/15) | Primetime Mon-Sun 8pm-11pm | Type Code = Situation Comedy | Program Trackage by Day | Excludes Repeats & T/Cs less than 2 airings | Combined season averages for The Game S8 & S9 (423K Blk P18-34), RHOH S3 & S4 (203K Blk P18-34), NBC’s Mr. Robinson 9pm & 9:30pm (74K), and NBC’s Carmichael Show 9pm & 9:30pm (101K) | The Game Ranked #1 and Real Husbands Ranked #2 | All Ranked on Black Adults 18-34 Impressions (000).