Cynopsis Claim Sourcing

More Reach

BET is #1 On Cable In Prime With Black Viewers 18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/31/16) | Primetime (Mon-Fri 8p-11p/Sat-Su 6p-11p) | All Cable (Ad-Supported & Pay Cable) | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ranked on Black P18-49 Impressions (000).

BET is the #1 Cable Network With Blacks 18-49 For 15 Years Straight Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY02-CY16-to-date by Year based on NHI Calendar (12/31/02-04/17/16) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Pay Cable) | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ranked on Black P18-49 Impressions (000).

#1 In Brand Love Beating 27 Media Brands

Source: BETN Brand Love Study 2015

More Women Viewers

BET Is a Top 20 Cable Net in Prime With All Women 18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/31/16) | Mon-Sun Primetime 8pm-11pm | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ad-Supported Cable Nets | BET ranked as the #17 Ad-Supported Cable Net in Primetime among W18-49 | All Ranked on W18-49 Impressions (000).

Centric Reaches 1 out of 3 Black Women 25-54

Source: BETN Audience Analytics Team via The Nielsen Company | Live + 3 | Measurement Period: FY16 Q2 (12/28/15-03/27/16) | Centric Total Day (Mon-Su 6a-6a) | Reach based on a 1-Minute Qualifier | Centric reaches 33.9% of Black Women 25-54 in the Total US, translating to 1 out of 3 Black W25-54.

Centric Grows By Double Digits in Prime – Up +17% vs. Year Ago among all W25-54*

*COVERAGE AREA

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY16 Q1 (12/28/15-03/27/16) vs. Year Ago (12/29/14-03/29/15) | Centric Primetime (Mon-Fri 7p-11p & Sat-Sun 6p-11p) | Growth/Increases Based on Women 25-54 Coverage Rating percent differences for: CY16 Q1 versus Year Ago

More Social Dominance

BET Is The #1 Tweeted Cable Net Super-Serving Predominantly Black Audiences 

Source: Nielsen Social, Primetime Cable Rankings Excluding Sports Programming, CY 2015

Over 6 Billion Social Media Impressions CY ‘15

Source: Facebook and Twitter Analytics

In 2015, BET Programming was mentioned MORE than Oxygen, Bravo, Lifetime, WeTV, TV One and Revolt programming COMBINED

Source: Nielsen Social 2015