Ad on the Play: Super Bowl XLVIII Commercials

A look at over-the-top ads that aired Sunday.

Super Bowl XLVIII - The Super Bowl is big business when it comes to its commercials. In 2014, a 30-second ad for the Super Bowl will cost an average of $4 million, compared to $2.3 million in 2004. Here is a look at some of the over-the-top commercials that aired during Super Bowl XLVIII. – Natelege Whaley (@natelege)  (Photo: Robert Deutschman/Getty Images)
Radio Shack - Radio Shack pokes fun at the fact their stores have been long overdue for a facelift. "The '80s called. They want their store back," an associate says in a commercial. The ad brings back '80s popular culture, with Hulk Hogan, Kid 'n Play, and horror flick character Jason making appearances.  (Photo: Radio Shack)
Maserati - This Maserati commercial starring Quvenzhané Wallis felt more like a movie reel than an ad for a car, but the drama worked in the car company's favor. "Walk out of the shadows, quietly walk out of the dark — and strike," Wallis declares.  (Photo: Maserati)Squarespace - Squarespace personifies all those annoying ads you encounter when surfing the web in their Super Bowl commercial. In the end they promise that a "Better Web Awaits." (Photo: SquareSpace)

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Super Bowl XLVIII - The Super Bowl is big business when it comes to its commercials. In 2014, a 30-second ad for the Super Bowl will cost an average of $4 million, compared to $2.3 million in 2004. Here is a look at some of the over-the-top commercials that aired during Super Bowl XLVIII. – Natelege Whaley (@natelege)  (Photo: Robert Deutschman/Getty Images)

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