Gucci Mane clearly exploited his beef with Young Jeezy to build buzz for his latest mixtape, Trap God. But contrary to Keyshia Cole’s suggestion that his drama-seeking tactics suggest a lack of talent, Trap God is one of the best mixtapes of 2012 and strong proof that Gucci is one of this generation’s legendary Southern rhymers.

Gooch aims for the head from the door alongside Maybach Music don Rick Ross on "Head Shots," a menacing introduction that was possibly inspired by the MCs’ mutual dislike for Young Jeezy. MMG young gun Meek Mill gives a promising performance on the cusp of his debut release on "Get Money N----" as Gucci’s top draft pick Young Scooter shows and proves on "Money Habbits," "Rolly Up," "Don’t Trust" and  "Dead Man."

Gucci cuts the tension of deadly serious topics of the trap with his trademark knack for dark humor on tracks like "Gas & Mud" and the Future-assisted "Fawk the World." As always, he is willing to extend his sound beyond the usual rapid-fire bass kicks by collaborating with Kirko Bangz, T-Pain and Future. By riding their soaring melodies above the trap, Gucci keeps Trap God fresh through the healthy 20 track playlist.

Trap God doesn't necessarily cement Radric Davis’ legacy, but it certainly proves that he is capable of standing alongside his peers as an MC and a businessman. His Bricksquad 1017 Empire is one of the most respected independent labels around since the emergence of Waka Flocka Flame. And, though Gooch’s production has been stifled by legal issues, he has stayed on par with Southern peers Rick Ross and Young Jeezy since entering the game in 2005. Any comparative lack of success has been his own choice for the most part. As he says on "Head Shots," "The rap game love me but the dope game need me."

From the Gotye-sampling intro that shouts out recently departed Slim Dunkin to the holy collection of earth-shaking beats and street scriptures provided by Gucci and producers Zaytoven, Lex Luger, Mike Will and Drumma Boy, Trap God is ready to rock from beginning to end.

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(photo: 1017 Brick Squad Records)