STREAM EXCLUSIVE ORIGINALS

Dwyane Wade Announces Shoe Deal With Li-Ning

The NBA star will have his own brand of shoes and apparel with the Chinese company.

Dwyane Wade just finished his contract with Jordan, but the Miami Heat star has already moved on. On Wednesday, Wade announced a deal with Chinese company Li-Ning that will result in his own Wade brand as well as creative input on everything from design to endorsers.
"It was a great nine years, but for me, it was just time to move on," Wade told the AP about his time with the Jordan brand. "I have certain goals that I want to reach and I felt that I had to leave to reach those. So I'm doing things a little differently. That's how I am, in a sense. I'm not necessarily a status-quo type guy."
Wade expects to remain with the company for the rest of his playing career if not longer and hopes to have a finished shoe by the time the Miami Heat open the season on October 30. The Wade brand will include footwear and apparel with a U.S. debut in 2013.
BET.com always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.  
Click here to subscribe to our newsletter.

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.