The lengths that people will go to for fame often can be equal parts stupid, stubborn and ridiculous. Aspiring Kasper Tha Phantom is not embarrassed (or afraid) to admit he’ll do what it takes to get his name out there and is the latest rapper to do something absolutely horrific in order to snag his 15 seconds in the spotlight.

With the video of his recent antics resulting in just under a million views on Facebook days after it was posted, the rapper is receiving the attention he wanted, but not quite for an admirable reason. The rising artist, real name Kasper Knight, decided to shoot himself in the face for his new music video. Yup, you read that correctly.

The rapper shared the reasoning behind his stunt in a lengthy Facebook post, saying that considering he couldn’t find a cameraman to film him, he decided to film himself. (Because that makes sense?!)

“Plot twist: I shot myself in the face,” he wrote on Facebook. “Synopsis: I actually wanted to put this in a music video, but no cameraman wanted to film it. So I did it myself since I felt like taking a bullet to the face. Anyway, this was really nothing. I've been shot a couple times before and this was like a 4 out of 10 on the pain scale after the initial impact.”

He then goes on to share that he may look “slightly disoriented” after the blast and this was because, well, he had just been shot. 

The post also details how he doesn’t care about those who may be concerned with his mental health and rash decisions, but that he’s more focused on getting money.

The alarming and graphic video continues to circulate the web, with many outraged at his decision to self-harm in exchange for attention, especially in light of recent events with people dying at the hands of law enforcement.

Warning: the below video is uncensored and contains graphic content.